I led all user research and interviews , drawing directly on my network within the affiliate marketing community to source participants with real, firsthand experience. My background as an active affiliate also drove the majority of the design flow decisions; having used the platform extensively, I had a clear picture of where the friction lived and how the interface needed to change. I contributed roughly 90% of the UX flow work, alongside collaborating with my team on problem framing and prototyping.
My Role
Independent affiliate marketers rely on guesswork to choose brand partnerships. They need to evaluate brand reliability, such as payment and communication, to make informed decisions and avoid risky collaborations.
Problem
Create a feature that gives affiliate marketers the transparency they've always needed:
Surface peer-sourced brand ratings so creators can evaluate partnership reliability before committing
Reduce dependence on off-platform networks and guesswork when choosing collaborations
Lay the groundwork for a trust and accountability layer built natively into TikTok Shop
Objective
Phases
Research & Audit
Wireframing & Feedback
Iterations & Feedback
Final Product
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Research & Audit
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Key insights from research
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Flows That Build Trust
Project Summary and Role
As an affiliate marketer myself, I've navigated the same frustrations this project was designed to solve: partnering with unreliable brands, watching commissions get slashed after a viral post, and never having a clear way to know which brands were actually trustworthy before committing. That personal experience is what drew me to this problem. The project extended TikTok's existing interface with a transparent brand rating and review feature, giving affiliate marketers a peer-sourced way to evaluate partnership reliability before taking the risk.
SKILLS
Design Systems
Interaction Design
Workflow Architecture
TOOLS
Figma
Linear
DURATION
10 weeks
TEAM
Fidan, Isabella, Sam
Additional product work
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Final Design
Reflection
What I learned
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What I’d improve
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FIDAN JABRAYILOVA | 2025
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Impact
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