Moving to the U.S. at fourteen taught me how much clear, intuitive systems matter when people don’t have the time or energy to figure things out.


Moving to the U.S. at fourteen taught me how much clear, intuitive systems matter when people don’t have the time or energy to figure things out.


I design with patience for small details, believing that removing friction is what builds trust.

I design with patience for small details, believing that removing friction is what builds trust.

I began in visual arts, but stayed for design once I realized I cared more about how things work for people than how they look.

I began in visual arts, but stayed for design once I realized I cared more about how things work for people than how they look.

I’m drawn to exploring new fields, building in

e-commerce, learning through fast experimentation, and finding meaning in both progress and failure.

I’m drawn to exploring new fields, building in

e-commerce, learning through fast experimentation, and finding meaning in both progress and failure.

Born in transition,

Born in transition,

Born in transition,

…a short note on approach

a short note on approach

…a short note on approach